Kazehi Global Powers Up Software Startup

INDUSTRY IT, Software	LOCATION Singapore, Germany, India, Myanmar	HEADQUARTERS India
CAMPAIGN TYPE Lead Generation, Appointment Setting	TARGET LOCATION Singapore, Australia	TARGET INDUSTRY All industries

 

 

THE CHALLENGE

The Client aims to provide a progressive and wide range of quality skills and services to facilitate end to end solutions for different IT needs. In order to fully achieve this goal, they looked for other marketing strategies that they can use to reach out more prospects that have a need for any of their services.

KEY HIGHLIGHTS
●Successfully completed a 6-month Lead Generation and Appointment Setting campaign for a software development company.
●Seamlessly worked out outbound campaign activities that opened opportunities for the Client to engage interested prospects and have a need for their services.
●Achieved key objectives in terms of best-fit accounts and highly-qualified prospects delivered

THE KAZEHI SOLUTION

Kazehi designed an Account-Based Marketing Lead Generation & Appointment Setting campaign for the Client which consisted of:

● Account-Based Multi-Channel Lead Management which utilized voice, email, chat, social media and mobile.
● Sales Enablement & Support including training, setup and back office sales support.
● Tools & Subscriptions to Kazehi Pipeline and HubSpot CRMs.
● Account Management which includes strategy building, reporting and product knowledge.

The Kazehi Hunting Team was to call prospects who were interested to know more or have a requirement for any of the product offerings of the Client, and agreed to speak with a specialist via phone or office meeting for a product demo.

Shown below is the two-step campaign process:

1) Account Research and Selection
          a. The Client specified their target industries, location, and decision-makers.
          b. Kazehi refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified   accounts.
          c. Kazehi came up with a list of potential contacts to target which was reviewed
and approved by the Client.

2) Account and Prospect Profiling
          a. The Client provided buyer persona profiles of the prospects that they want the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
          b. Identified as the campaign’s primary targets: CEO, Managing Director, CIO, CTO, IT Director/Managers
          c. The master contact list was segmented based on these targets, and was further grouped according to industry type.

RESULTS

Overall, the six-month Lead Generation and Appointment Setting campaign produced a total of 97 Sales Appointments, 6.62% Email Open Rate, 96 For Callback and 48 For Follow Up and 122 Social Media Connections.